Japanese children surveyed to find the most popular characters

Japanese children surveyed to find the most popular charactersJapan is a country with a lot of cute characters. Starting with the obvious ones from anime and manga like Totoro and Doraemon, there’s also ones featured in video games like Pikachu or Sonic, and corporate symbols like Hello Kitty. Going further we can delve into the deep ecosystem of costumed mascots that can be found everywhere throughout Japan. Finally we can pile on all of the imported characters from North America and Europe.

All these cuddly animals and monsters running around beg the question: Which one is the most popular amongst children? To answer that, we have the semiannual Characters and Children Marketing Survey results which were recently published in Japan. Let’s take a look.

The survey was taken by around 600 children ages 3 to 12. It studied their awareness of 125 different characters or ensembles of characters. Here are the top 20:

20 – Sazae-san

Japanese children surveyed to find the most popular charactersImage: Amazon

19 – Shaun the Sheep

Japanese children surveyed to find the most popular charactersImage: Amazon

18 – Kumamon

Japanese children surveyed to find the most popular charactersImage: Amazon

17 – Minnie Mouse

Japanese children surveyed to find the most popular charactersImage: Amazon

16 – Toy Story

Japanese children surveyed to find the most popular charactersImage: Amazon

15 – Chibi Maruko-chan

Japanese children surveyed to find the most popular charactersImage: Amazon

14 – Detective Conan

Japanese children surveyed to find the most popular charactersImage: Amazon

13 – Pokemon: Best Wishes!

Japanese children surveyed to find the most popular charactersImage: Amazon

12 – Stitch

Japanese children surveyed to find the most popular charactersImage: Amazon

11 – Tobidase Dobutsu No Mori

Japanese children surveyed to find the most popular charactersImage: Amazon

10 – Qoo

Japanese children surveyed to find the most popular charactersImage: Amazon

9 – Koala No March

Japanese children surveyed to find the most popular charactersImage: Amazon

8 – Winnie-the-Pooh

Japanese children surveyed to find the most popular charactersImage: Amazon

7 – Tom & Jerry

Japanese children surveyed to find the most popular charactersImage: Amazon

6 – Taiko No Tatsujin

Japanese children surveyed to find the most popular charactersImage: Amazon

5 – Rilakkuma

Japanese children surveyed to find the most popular charactersImage: Amazon

4 – Super Mario

Japanese children surveyed to find the most popular charactersImage: Amazon

3 – Tonari No Totoro

Japanese children surveyed to find the most popular charactersImage: Amazon

2 – Mickey Mouse

Japanese children surveyed to find the most popular charactersImage: Amazon

1 – Doraemon

Japanese children surveyed to find the most popular charactersImage: Amazon

Not only has Doraemon taken the top spot from this June’s survey but the robotic cat has held it for nine consecutive surveys since 2009. Actually, for the most part, the rankings didn’t change much. However, Kumamoto Prefecture mascot Kumamon debuting on the list at number 18 and the Tobidase Dobutsu No Mori (Animal Crossing: New Leaf) crew at number 11 were some impressive entries.

As an added bonus, the moms of these children were also surveyed with the same characters but had some different results.

20 – Monsters Inc.

Japanese children surveyed to find the most popular charactersImage: Amazon

20 (TIE) – Chip & Dale

Japanese children surveyed to find the most popular charactersImage: Amazon

19 – Chibi Maruko-chan

Japanese children surveyed to find the most popular charactersImage: Amazon

18 – Peter Rabbit

Image: Amazon

17 – Moomin

Japanese children surveyed to find the most popular charactersImage: Amazon

16 – Kiki & Lala (Little Twin Stars)

Japanese children surveyed to find the most popular charactersImage: Amazon

15 – Raccoon Rascal

Japanese children surveyed to find the most popular charactersImage: Amazon

14 – Toy Story

Japanese children surveyed to find the most popular charactersImage: Amazon

13 – Pénélope tête en l’air

Japanese children surveyed to find the most popular charactersImage: Amazon

12 – Rilakkuma

Japanese children surveyed to find the most popular charactersImage: Amazon

11 – Hello Kitty

Japanese children surveyed to find the most popular charactersImage: Amazon

10 – Donald Duck

Japanese children surveyed to find the most popular charactersImage: Amazon

9 – Miffy

Japanese children surveyed to find the most popular charactersImage: Amazon

8 – Doraemon

Japanese children surveyed to find the most popular charactersImage: Amazon

7 – Sazae-san

Japanese children surveyed to find the most popular charactersImage: Amazon

6 – Heidi

Japanese children surveyed to find the most popular charactersImage: Amazon

5 – Snoopy

Japanese children surveyed to find the most popular charactersImage: Amazon

4 – Winnie-the-Pooh

Japanese children surveyed to find the most popular charactersImage: Amazon

3 – Minnie Mouse

Japanese children surveyed to find the most popular charactersImage: Amazon

2 – Mickey Mouse

Japanese children surveyed to find the most popular charactersImage: Amazon

1 – Tonari No Totoro

Japanese children surveyed to find the most popular charactersImage: Amazon

While Totoro was on the minds of women with children ages 3 to 12, poor Mickey was still mired in that number two spot. That being said, the mothers seemed to be overwhelmingly aware of foreign characters overall in their top 20 compared to their kids who seem to prefer domestic fare.

Japanese netizens reacted mostly to the poor performance of Pokemon with the younger generation, particularly against the crudely drawn cat-like mascot for the sugary drink Qoo.

So that’s the current state of affairs with regards to cute characters in Japan. If any major shifts occur in children’s character preferences you’ll hear it here first… just as long as you don’t read any other website or social network.

Source: NicoNico News via Hachima Kiko (Japanese)

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Japanese children surveyed to find the most popular characters