Despite my own personal hatred for this beverage that tastes like vomit chilled in the freezer for 30 minutes, it was good to see people get into this otherwise healthy drink.
Sadly, it looks as if this fad has run its course, based on the latest tomato juice based research sponsored by juice maker Kagome. Coroners have estimated the time of death for the fad to be 9:20pm on July 2nd.
News of the tomato juice fad’s death came shortly after results of research conducted by Kagome and the Suzuka University of Medical Science were announced. According to the study, mice who drank tomato juice before exercising were 30% less fatigued than mice who drank tomato juice after exercising.
Realizing that these results might only apply to people who drink tomato juice immediately before or immediately after exercising, a disappointed public turned their collective back and walked away. This was to be all that tomato juice could offer us.
After a brief period of mourning, weight conscious consumers will undoubtedly be eagerly awaiting the next miracle food. I hear peanut butter is due for a comeback.
In the meantime, let us remember tomato juice for what it was: a healthy but thoroughly unenjoyable drink that is again resigned to a dusty corner of supermarket shelves waiting for the next person who wants to make a Bloody Caesar.
Source: Yahoo News (Japanese)