Since last year, chubbiness has become more accepted in Japan. Chubby girls (that’s chubby by Japanese standards ) are now called ‘ marshmallow girls ‘ and they’ve become so popular that there’s now an entire idol group dedicated to them , and even a fashion magazine for girls of various sizes. I think we can all agree that Japan definitely still has some body image issues , but nevertheless, the marshmallow fad continues!
The latest addition to this marshmallow boom is a series of bras designed for marshmallow girls. They are called “Pochakawabra”, which is a portmanteau of pocha (chubby), kawaii (cute), and of course the object itself, bra. I’m not sure if I appreciate the name, but the designs sure are cute!
One thing marshmallow girls can usually boast that stick-thin tiny, almost 2-D girls do not have is a large bust. The “Pochakawabra” series cater towards these better-endowed women with bras that go in the cup size range of C~F, and panties sized 85~100cm (33.5~39.4 inches). Despite the larger size, the lingerie pieces retain cute and delicate designs.
They also come with a stretchy region near the underarms to “tuck in” those extra curves so you can enjoy a slightly slimmer…region under the underarms. It claims to be a cute and highly functional bra. The brassiere sure look adorable although I am not sure if I’d be down for wearing anything called “Chubby Cute Bra” anytime soon.
Images: PR TIMES
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