Toyota’s Prius is designed for one purpose, and it’s not to deliver the sort of exciting performance that will seduce you into taking a spirited drive through a moonlit mountain pass (that’s another car’s job ). No, the Prius promise is that it will get you from Point A to Point B in the most energy-efficient way possible.
But while the standard hybrid Prius remains a popular choice for eco-conscious motorists, sales of its plug-in variant have been stagnant. Toyota is hoping to change that, though, with an updated Prius that can travel roughly twice as far under purely electric power than the current model.
If you’re the kind of person who’s more familiar with the handling differences between front-wheel, rear-wheel, and all-wheel drive than what separates one class of hybrid from another, a brief refresher on just what constitutes a plug-in hybrid may be in order. Unlike a standard hybrid vehicle, the batteries in a plug-in hybrid can be charged directly by plugging the car into a socket. By allowing the car to run in either a purely electric mode or with the electric motor and gas engine working together, plug-in hybrids seek to combine the flexibility of a normal hybrid with the efficiency and lower emissions of an all-electric vehicle.
Toyota released its first plug-in Prius, called the Prius PHV, in January of 2012. Hoping to build on the strong brand awareness and reputation of the normal hybrid Prius, the company was expecting a similarly warm response for the newer, ostensibly more advanced version of the car.
But while the Prius PHV sought to offer the advantages of both a hybrid and all-electric mode, it couldn’t deliver on the latter for very long. From a full charge, the current Prius PHV can only run 26.4 kilometers (16.4 miles) in full-electric mode before its batteries are drained, meaning that unless you’re headed someplace fairly close, you’re going to need to burn a little gas to get there and back.
Car buyers haven’t seen that as much of an advantage, especially considering that prices for the Prius PHV start at 2,931,429 yen (US$24,634), more than 30 percent more than the ordinary Prius hybrid, which is priced from 2,232,000 yen. The end result is lackluster sales numbers, and three years and three months after its launch, Toyota has only found some 20,000 buyers for the Prius PHV, a mere fifth of what the company was hoping for in that time frame.
In contrast, rival Mitsubishi Motors has enjoyed great success with its Outlander PHEV plug-in hybrid SUV, which boasts a 60.2-kilometer all-electric range. Even with its much higher price (starting at 4,123,440 yen), Mitsubishi has been selling Outlander PHEVs at a brisk pace, moving 13,000 in 2015 alone.
This sales gap has shown Toyota that it needs to step up its game, and the company has announced that the Prius PHV will be getting an update. Equipped with an increased quantity of batteries, and also thanks to weight-saving measures in other parts of the vehicle, Toyota is promising that the refreshed Prius PHV will be able to travel more than 50 kilometers in its all-electric mode, a distance roughly twice what the current model is capable of.
The new Prius PHV is expected to arrive at dealers in the fall of 2016. In the meantime, grab a map and start plotting out all the new places you’ll be able to go without needing a drop of gas.
Source: Tokyo Shimbun
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Insert images: Toyota, Mitsubishi Motors (edited by RocketNews24)